English Premier League around the World

EPL

The English Premier League (EPL) is arguably the biggest football competition in the world. With the games being televised to over 600 million viewers in more than 200 countries world wide, it is easy to see why it’s gained such a following. Australia is no exception to this, with hundreds staying up to horrific hours of the morning to support their favourite teams.

English Premier League in Australia

Not surprisingly, the teams that get the greatest following in Australia are the most famous and successful ones. This is a trend that follows the world, and Australia is no exception. Manchester United, Arsenal, Chelsea and Liverpool gain the greatest following as they are branded as the ‘Big 4’, with teams like Tottenham and Everton commanding the next block of fans. Manchester City has also gained resurgence in recent years after their success following the takeover from the Abu Dhabi United Group.

The following of the Premier League in Australia (and in most parts of the Asian continent) shows it’s great commercial value. Everywhere you go you will see team kits with EPL colours, and not only will you see them, they will be recognized – even by non-followers.

This level of recognition all over the world has a monumental impact on the game from a number of different aspects. The demand for quality is incredibly high, seen clearly by the uproar when EPL teams fail in international competitions such as the European Champions League. Other ways in which the league’s massive following affects the game is through the financial and marketing aspects. Each premier league kit is covered in branding and advertising material, and as each kit is sold, companies that are originally only based in the UK instantly become international companies. There are instances where overseas fans know and recognize brand names, but don’t understand what exactly the company does!

It’s clear that the expansion of the EPL has been hugely successful and has set the standard for all other competitions in the world. The English Premier League in Australia in particular has developed a somewhat cult following for the league, one I’m sure has only space to grow.

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