Archive for the ‘Featured’ Category

Report Shows Decline in Women’s Sport Coverage

Women's sport coverage

A new report compiled for the Australian Sports Commission has shown that women feature in just 7% of of sports programming in Australia.

The report, Towards a Level Playing Field: Sport and Gender in Australian Media, also found that 70% of all female sport coverage is on Pay TV.

Male sports coverage get 81% of television sports coverage, and even horses and dog get more airtime than Australian female athletes.

A decade ago, women’s sport received 11% of television airtime.

“The relatively low volume of reporting and comparatively low duration of airtime given to female sport when compared to women’s success and participation rates implicitly give male sports more significance than female sports in Australian television,” said the ASC report.

Canberra Capitals coach Carrie Graf told the ABC, the lack of coverage of women’s events was “a tragedy.” I think it takes courageous executives in the media to get behind women’s sport and promote the fact that it’s about equal opportunity.”

Women’s sport is so often not taken seriously, or female athletes are subjected to overt sexual objectification. Type ‘women’s sport’ in to Google images and the top suggestion is ‘women’s sports uniform malfunctions’. Similarly, a Google search for ‘female athletes’ produces the top suggestion of ‘female athletes who showed the goods in magazines’.

What sort of message does this send to aspiring female athletes, and to the culture of sport in Australia?

According to the ABS, participation in sport by women aged 15 and over is increasing, and 64% had participated in sport in the 12 months prior to the 2013 statistics. Yet we still fail to provide coverage that reflects this interest in women’s sport, and which encourages women to pursue sport seriously.

Bundaberg Bears captain, Kylie Giles, told Bundaberg News Mail, “[coverage of women’s sport] needs to be higher on a national scale because that is what increases participation rates.”

“If girls don’t see it on the media than they won’t know that it is a career option.”

Similarly, the coverage doesn’t reflect Australian female athletes’ incredible talent. Reporter Timna Jacks noted to the Daily Telegraph: “Australia’s women comfortably outperformed the men at the London Olympics. It could be argued that Karrie Webb, with seven majors, is Australia’s greatest golfer…A Sydney Swifts netball game last season attracted 10,000 supporters, more than attended two National Rugby League games in Sydney on the same weekend.”

The ASC report found that women must win their sport in order to be discussed in the media, where as male sports get discussed “regardless”. But despite the success of our sportswomen, they are still not receiving the coverage they deserve.

An ASC spokesman said the research showed potential with the evolving media landscape, which in a few years will become more tailored to customer’s wants and needs.

“In Australia, there was significant coverage of women’s sport in new mediums such as Facebook, Twitter and blogs at 26%.”

Let’s hope the culture around women’s sport coverage catches up with the times and television networks realise the potential of broadcasting these successful and popular sport competitions.

HIF is the Health Insurance Fund of Australia, with a diverse range of affordable health insurance policies to suit your individual needs. 


Randwick Rugby Club Trials Concussion Patch

randwick concussion patch

Randwick Rugby Club is the first Australian team to trial a new concussion patch that monitors data from head impacts and allows medical staff to make better decisions around head injury treatment and prevention.

The first grade team wore the small patches behind their ears at the opening round of the Shute Shield competition last weekend, and will continue to use it in every game from now on.

The X-patch measures G-force and rotational acceleration to monitor the force, length and location of every blow to the head. The small digital device was created in 2007 by Seattle-based X2 Biosystems for American football and was used for research by the Auckland University of Technology. This study involved examining every hit sustained by a single amateur rugby union team in New Zealand throughout the 2013 season, and was published by the American Journal of Medicine.

The research found that across a 19-match season, the premier-level team experienced 20,687 impacts to the head greater than 10g, which is approximately the impact of a light punch. That equates to a massive average of 77 impacts to the head per player-position per match.

4,452 of these impacts were “above the injury-risk limit” – and this was in the amateur rugby union league.

Wearing the X-patch, according to Dr Matt Matava of the NFL Physician Society, “has allowed us to accurately diagnose concussions immediately following an injury [6 minutes after a hit]. The software also allows up to compare the players’ injury date to their baseline in order to asses changes in mental status.”

The X-patch was adopted by London rugby union team, Saracens, in January. It has also already appeared in NFL, NHL, US Lacrosse and in the coming season will be used by all 20 major league soccer teams in the United States.

The technology is currently focused on simply monitoring head impacts and acquiring data. However, Dr Adrian Cohen of NeckSafe, said at the Randwick club season launch on Thursday: “one of the things that interested me was the role of technology and actually getting some objectivity into what is going on.”

“We can see what is going on and get a firm understanding of the things that lead to injury and what we can do,” said Dr Cohen.

Eventually, when adopted more widely, this technology could revolutionise our understanding of and ability to prevent head injuries in contact sports. It will help in particular to monitor the smaller, repetitive hits, which can do even more damage than the obvious knock out hits.


Death of Queensland Boxer Should Encourage Greater Dialogue

braydon smith

23-year-old Queensland boxer Braydon Smith died in hospital yesterday after a bout on Saturday night at Rumours International Convention Centre in Toowoomba. Smith lost in a unanimous points decision after a 10-round match against featherweight Filipino John Moralde.

He was alert as he praised and congratulated the winner before returning to his dressing room and collapsing 90 minutes after the fight. The boxer was airlifted to a Brisbane hospital and placed in an induced coma to help relieve swelling on his brain.

Smith’s life support was turned off on Monday afternoon at the Princess Alexandra Hospital, surrounded by family and friends. Family representative James O’Shea said the last few days have been very tough for Smith’s family.

Smith was in his final year of law at the University of Southern Queensland and was the son of prominent Toowoomba boxing trainer Brendon Smith.

O’Shea said Braydon was passionate about changing the image of boxing. “A big goal in his life was to show people it’s not [a bad sport].”


People have been flocking to social media using the hashtag #prayforbrayd to show support to the boxer’s family and detail the way Braydon had touched their lives. People call Smith an “inspiration”, a “true gentleman” and an “admirable sportsman”.

Doctors Urge Boxing Ban

Australian Medical Association Queensland president Shaun Rudd believes boxing is a sport that can never be made safe, and thinks it should be banned nationally.

“It’s particularly sad when somebody dies playing a so-called sport when the whole idea of the sport is to try and knock the opponent out, or at least try and do enough damage to the head as you possibly can,” Dr Rudd told the ABC.

Sports lawyer Tim Fuller says subsequent Queensland governments have done nothing to regulate combat sports in the state, forcing them to regulate themselves.

“I think it’s disgraceful. It’s bordering in negligence,” he told the ABC.

He said there had been injuries and deaths in the state, but authorities were not taking responsibility to ensure the safety of athletes.

Future of the Sport

While one isolated and freak accident in a match should not be exaggerated to jeopardise the future of a sport, this is not the first death by head injury in boxing. 20-year-old Billy Ward was killed in 2013 in Gladstone and 18-year-old Alex Slade passed away after an amateur bout in Mackay in 2010.

A team of German researchers in 2013 reported that there have been an average of 10 boxing deaths per year since 1900. Apparently over 80% were due to head and neck injuries suffered in the ring. Boxers who have been knocked out also tend to perform more poorly in visual-spatial and mathematics exercises.

Such statistics demonstrate real dangers for participants of such a violent combat sport. Although there has been significant research into the health concerns for boxers, there appears to be a large void between researchers, governments and sports clubs/regulators.

Rather than inciting fear in boxers and triggering hyped up comments from doctors, this incident should encourage in-depth dialogue between researchers, sportspeople and regulators. All parties involved need to come together to bridge the divide between research and boxers’ safety to ensure a happy medium can be found.


6 Tips for Achieving a Better Handstand


Handstands are one of those elusive skills that most people dream of being able to do but which very few are actually able to hold. Handstands take a lot of dedication and training to master, but there are also a few key tips that anyone can take heed of to easily improve their chance of pulling off the trick. As a hand balancer, I have had many years of experience in standing on my hands, so I thought I would reveal a few tricks of the trade to assist the struggling hand stander.

Whether you want to show off to your friends, beat your mates in those not-so-friendly handstand competitions or make your Instagram posts more interesting, here are five tips to make nailing your handstand that little bit easier.

1. Use Your Fingers

Most people are unaware of this simple but incredibly helpful tip. It may sound logical but you really need to use your fingers in a handstand. No I don’t just mean simply put weight on them, because you obviously don’t have a choice in the matter – I mean use them to maintain balance. Bend your fingers in your handstand so that knuckles are pointing up. This allows you to distribute the weight out along your whole hand rather than jus on the palm and balancing on the balls of your fingers increases your chances of staying up for longer.

2. Push Up Your Shoulders So That They’re Touching Your Ears

I always tell the gymnasts that I coach that in a handstand you should try and get your feet to touch the roof. The point of this is to make yourself as long as you can, which you can do by ensuring that your shoulders are making contact with your ears. Pushing up in your shoulders enhances balance and give your handstand a much better, tighter shape. In line with this, you also need to ensure that your chest is pushed in not sticking out. To guarantee this, make sure your arms are straight and you’re squeezing your core.

3. Look at Your Fingers

Many people think the head should be in a neutral position looking out. However, your head should be pointed down and you should always look at your fingers when in a handstand!

4. Squeeze Your Bum

Squeezing your gluteus maximus is one of the most important things for a solid handstand. This ensures your legs aren’t piking (concaving) and guarantees your hips are open so that your whole body is nice and straight. You always need to be consciously squeezing your bum as hard as you can for the entire duration of any handstand.

5. Practice With Your Stomach Against the Wall

Practicing handstands against the wall is the easiest way to build the specific muscles required for a freestanding handstand. The best way to practice is with your stomach facing the wall as this encourages better shape. You should place your hands as close to the wall as you can and walk your feet up the wall. Try and hold it without touching the wall and then just tap your feet against the wall as you need.

tuck handstand6. Practice with Bent Legs

It makes sense that the lower your feet are and the tighter your body is, the lower your centre of gravity and the easier it is to stand on your hands. Work your way up to holding a full handstand by starting crouched on the ground and kicking up to a tuck handstand. Hold it with your knees close to your chest and make sure your shoulders are in line with your hands. Most people tend to let their shoulders drop forward and their head stick out. Make sure your shoulders are on your ears and your whole body from your hands to your shoulders, your back, bum and eventually legs are in the one straight line. As you become more comfortable with holding this, then start to go from a tuck handstand, opening it up into a full handstand and tucking back down. Be sure to open your legs up vertically not on an angle.



Ronda Rousey Takes Aim at Octagon Ring Girls

Image: "Arianny Celeste (crop)" by US Marine Corps - AriannyLopez.png. Licensed under Public Domain via Wikimedia Commons -

Bantamweight world champion Ronda Rousey has taken the UFC to task for allegedly paying the ring girls more than some fighters.

Rousey, a two-time judo Olympian, said, “They (fighters) should get paid more than the ring girls.”

No one except the individuals involved knows how much any of them get paid. Neither the salaries of the fighters, nor those of ring girls have been disclosed by the UFC.

In both cases, however, the money they earn on the job is usually just the tip of the iceberg. Depending upon their contracts both the ring girls and the fighters can earn other monies as a consequence of their high profiles. Octagon cardholders Arianny Celeste and Brittney Palmer, for instance, are always being feted for glamour magazine photo-shoots. While several past and current UFC fighters (including Rousey herself) have accrued massive supplemental income from sources as diverse as movie acting.

One other variable Rousey seemed to forget was that the ring girls work a lot more frequently than the fighters. Where fighters may show up for fights twice or three times a year the ring girls do so that many times a week.

Granted, a ring girl doesn’t risk serious, long term physical damage as part of her job. But then neither does she receive the same kind of medical coverage.

“I don’t know if the ring girls get paid too much or the fighters don’t get paid enough,” Rousey said ahead of the build up to her UFC 184 conference. “But yeah, there’s definitely a lot more in what the fighters do than what they do. So I think that’s one thing that’s unfair.”

Rousey obviously doesn’t understand the demands made on the ring girls. Where a fighter has to diet to a certain weight prior to a fight, a ring girl has to maintain that weight all the time. As such, what she can and cannot do (dining, public appearances, sports that may injure their flawless skin etc.) extend well beyond wiggling around the Octagon two nights a week.

Genevieve LaCaze Grinds it at Commonwealth Games Closing Ceremony

Attractive Australian steeplechaser Genevieve LaCaze was a little more subdued this morning after crashing Kylie Minogue’s performance at last night’s Commonwealth Games closing ceremony.

LaCaze was dared to run onto the stage by Games volunteers and she took the once in a lifetime opportunity. The head-turning runner was celebrating her 25th birthday and a 5th place in her event. Kylie had left the stage for a brief costume change when the volunteers made their suggestion. Their suggestion came as Ms LaCaze is from the Gold Coast, the site of the next Commonwealth Games and the idea of a Gold Coaster welcoming the Commonwealth to our next games seemed a great idea.

Plus, was a once in a lifetime opportunity.

Ms LaCaze rushed onto the stage and started grinding to the music. This morning Ms LaCaze described herself as ‘shy’ and ‘usually a rule-follower’ Her only regret, she said, was not also grabbing the microphone and belting out a few tunes.

“I’m the one who worries about the consequences before taking the chance of doing something a little bit rebellious, but I thought, ‘It’s my 25h birthday.”

“I don’t know,” she told reporters, “I find 25 a number where you’re becoming an adult really, and I thought maybe one more childish act was in me.”

Genevieve LaCaze bumps and grinds on stage at Comm Games. Photo

Genevieve LaCaze bumps and grinds on stage at Comm Games. Photo

was born at Mount Tamborine in the Gold Coast hinterlands. She spent her schooling years in Logan, Queensland. However, whe won a scholarship to attend University of Florida in the U.S. and has lived there since.

Genevieve studied applied physiology and kinesiology. She completed her bachelor’s degree in 2012, the same year she competed in the Olympics for Australia. It was a race she very nearly missed as she posted her qualifying time after the closing date. However, a last minute reprieve allowed her to don the green and gold.

In fact, Genevieve stumbled into the sport of steeplechase quite by accident. He college team lost their number one pick for the steeplechase at a university games event. Genevieve was asked to step in. And she fell in love with the event.

Genevieve has learned a lot from these games: She has been approached by FHM for modelling. She learned a lot about tactics – having had her race dictated to her by the seemingly unbeatable Kenyans. And she has found out that when she dances the world stops to watch.

AFL: Rugby with a Twist?

afl mark
Australian Rules Football Logo

Australian Rules Football Logo

Some people might argue that Australian Rules football is similar to rugby in many ways, but when you look at them a little closer, you realise they are in fact two very different games. The first thing you might notice is the fact that an AFL field is a completely different shape to a rugby field. Where you normally have a rectangular field for Rugby, you now have an oval that is a much larger playing field.

A team of 18 players are on the field at any given time and they take up various positions that help defend and attack the opposing side. The main objective of AFL is to move the ball downfield and kick the ball through the opposing team’s goal. This is done through a series of kicks, marks (a skill in which a player cleanly catches a ball that has been kicked over 15m) and handpasses. Instead of scoring a try like you would in a regular rugby match, all you have to do is get the ball through the goals, by either punching or kicking the balls through a set of poles.

Another big difference is the goal area, where you normally have a set of poles with a cross bar in front of the try area, you now have 4 posts. The two main posts in the centre are referred to as the goal and ball may be kicked or punched through at any height as there is no cross bar. The two outer ones are referred to as the behind poles and they only score a single point in comparison to a goal which scores 6 points to the total.

Aussie Rules Positions

Aussie Rules Positions

There aren’t any set positions on the AFL field when it comes to starting the game; however the normal positions are evenly distributed across the field. The forwards play in attacking positions and the “backmen”, as they are known, are used to defend against their opponents. There are also midfielders who take up positions on the wings and play in the centre of the field for additional support.

Surprisingly, Australian Rules is mainly played in Australia, but there has been some support in Britain, New Zealand, Canada, Denmark and Japan. If you have never experienced an AFL game before, then you are in for the time of your life with all the action and excitement in every game.

If you’ve heard enough and want to experience all the hype of Aussie Rules for yourself, visit the official AFL website to read more about this season’s results or to buy tickets to the next game.

Alex McKinnon headed to rehab after arm improvement

alex-mckinnon-rehab There is hopeful news for Newcastle Knights player, Alex McKinnon, who has experienced improvement in both arms after a devastating spinal injury. He’s now been transferred from intensive care to a spinal rehabilitation ward in a Sydney hospital. There is still a “long road ahead” for McKinnon, and “further regeneration may occur over a two-year time frame,” the Newcastle Knights said in a statement last Thursday. “Movement in Alex’s right arm is improving and he has started to get movement in his left arm. Alex is able to control an electronic wheelchair”, the statement said. “

Alex and his family wish to thank the medical team at Melbourne’s Alfred Hospital, for the acute care and treatment following his injury. They also wish to thank the hospital staff currently managing his progress.”

Alex McKinnon was seriously injured in late March at AAMI Park in the final seconds of the first half of the Newcastle Knights losing match against Melbourne. Fears soon arose that he would spend the rest of his life as a quadriplegic but with the latest news, there is hope of some body functions returning.

Whether you’re an elite athlete or just a casual sportsman, it’s important that your body gets the best treatment possible. We only have one body so we have to look after it, which is why seeing an experienced rehab medical team  when an injury arises is so essential.

A sore back after years of strenuous gymnastics. A torn ACL after a rough game of footy. That sore elbow joint that still hasn’t quite recovered after an intense workout last month. Even if you don’t think it’s serious, ignoring a persistent injury is not going to make it go away. “Having to stop playing for a while can be tough for anyone. But the best way to make sure you can keep playing your beloved sport into the future is to address the injury early on”, said Simon Carbone from rehab centre, Momentum Health Solutions. “Physiotherapy doesn’t have to be an unbearable or scary process. It’s actually quite simple,” Carbone said.  “It usually starts with a  thorough assessment by experts to determine how serious the injury is. Then we formulate safe and effective treatment for our clients at one of our many Leisurepark physiotherapy clinics.”

“Treatments come in a variety of forms like massages, dry needling, taping, electrotherapy, walking aids as well as heat and ice treatments.” Rehab isn’t always easy. In fact, it can be quite gruelling. But just like in sport, determination, commitment and motivation are essential for a successful recovery and a pain-free existence. Tackle it the way you tackle a match; look at the bigger picture and know that every step you take in another step towards a stronger, healthier body.

Alex McKinnon’s recovery is going to be a tough road both physically and mentally. But with the latest news of improvement, one can only hope that with the love and support of his fans, family, friends and medical team, he can keep progressing forward.

What kids’ soccer matches teach us about teamwork

If you’ve ever watched a kids’ soccer match, it’s understandable if you found it hard to follow.


As soon as the ball comes into play, all the little legs rush towards it in a clumsy wolf pack, leaving every other part of the field exposed. There’s always the kid who loses his or her configuration and accidentally scores a goal for the other team only to have the ecstatic excitement shatter into red-faced embarrassment. And no matter how loud the frantic coach on the sideline shouts, the young team just can’t seem to comprehend what “stay in your position” means.

Shamefully, as adults, we’re often not much better. Whether it’s in a sports team or a workplace, we often forget to step back and look at the bigger picture.

One of the most important things in team sports in to communicate. Kirstyn Haywood, a team-building expert from People for Success, recently said: “In a team, it’s essential to listen to those around you.” “It’s impossible to organise all the elements in a team when everyone is doing their own thing”, Haywood said.

She’s right. Every person in a team has something different to offer and the best way for all the pieces to complement each other is by speaking and listening to one another.

By placing teammates in different parts of the field, each gains a different vantage point that can be shared with the others. Often, it’s the defending back line who is best positioned to tell the striker when the opposition is creeping up

When we are connected, we can work seamlessly in sync like a well-oiled machine. When we see the whole field, we can create and implement the most effective strategy.

For any team, growth comes from training and setting goals. Getting your team together regularly to train and practice executing well-planned tactics is a great way to build teamwork. In addition, fostering an environment of ambition, determination and clear goal setting is essential for motivating your team. When they can visualise success, they can reach it.

A little disorganisation is fine when it’s a bunch of five-year-olds running around in the mud on a Sunday afternoon. But when the stakes are higher and the trophy is waiting to be won, actively promoting teamwork and solid communication is the best way to win the match.

Going to the 2014 FIFA World Cup in Brazil


The absolute frenzy surrounding the 2014 FIFA World Cup is indicative of the monumental popularity surrounding the sport of football and the thrilling competition that is to be expected at this momentous sporting occasion. Millions of people all over the world have attempted to buy tickets to become part of the action of the FIFA World Cup on June 12-July 13 2014 and immerse themselves in the unparalleled atmosphere of this quadrennial event.

The combination of this rare and exhilarating sporting event along with an exotic and popular travel destination will easily make Brazil one of the most travelled to hotspots in 2014. Although it is an expensive endeavour, making the trip to this truly priceless event will instil in you incredible memories that will stay with you for a lifetime. However, understanding the ticketing system and the best ways to travel to Brazil during he FIFA World Cup can be incredibly confusing and difficult to navigate. Here are a few tips to make planning your trip to the FIFA World Cup much easier.


889,305 tickets were sold during the first phase of ticket allocation, the random draw. 71.5% of these were sold to Brazilian residents. Australia came in as the country with the fifth highest number of tickets drawn, a total of 15,401. During the second window of ticket sales, which was based on a first-come, first-served basis, nearly 230,000 tickets were sold within a mere seven hours.

fifa world cup
Now, after the final draw has been released, the second phase of ticket allocation for the 64 matches begun on December 8. This window will last until 12.00 (CET) on 30 January 2014. even though nearly 1.2 tickets were requested within 24 hours of the ticket sales opening everyone who applies for tickets within that timeframe, regardless of the date, has equal chance. On top of this, special tickets for people from participating member association (PMA) have also gone on sail. FIFA has reserved 16% of the tickets for each match for fans from both teams. This means that if a country you are either a resident of or national to is playing in the competition, you will have increased chances of acquiring tickets to their game.

Visit to learn more or apply for tickets now.

Travel and Accommodation

There are 12 cities and stadiums at which the FIFA World Cup will be held. Take a look at the World Cup prices and matches to check who is playing where, when and how much tickets are. The key to having an enjoyable time in Brazil over the FIFA World Cup is to conduct plenty of research and plan as far in advance as you can. If you have secured yourself tickets, you should already have organised travel and accommodation, as they are only going to become more scarce and expensive as it gets closer to the event. Similarly, if you are waiting to hear if you have acquired tickets in this second phase, you should pre-organise all your flights and accommodation plans to be able to book them the second you find out about the tickets.

FIFA world cup2Alternatively, you could always simply take a gamble and book a trip to Brazil in June/July next year regardless. You’d want to pray the ticket allocators go in your favour. Or else just simply soak up the intoxicating atmosphere of the biggest sporting event in the world by being in the country at the time and watch the games in what I’m sure would be some the most electrifying pubs on the globe.

You want to be particularly careful when booking anything or giving any credit card details to guarantee it is a safe and legitimate company. Tickets for the games are only sold through FIFA so don’t be tricked by the bargain ticket prices you may see elsewhere. Similarly, there is much concern that profiteering amongst hoteliers and airlines will be rife during this period. You need to be wary of overpricing, and the Brazilian Government is doing its best to increase the number of flights running to reduce costs and avoid hyper-inflation. Also keep in mind that the prices will experience an enormous hike during the second fortnight of competition – so if you’re on a budget or want to secure yourself a seat to cheer on your home country, the first two weeks would be a much safer and more worthwhile option.

Other Travel Tips

When it comes to travelling overseas, one of the best ways to make the trip more enjoyable and keep costs down is to ensure you acquire an international sim card. Rather than spending hundreds or even thousands on calling home with global roaming or not being able to call local numbers, travelling overseas with an international roaming SIM will make life a helluva lot easier. Rather than having to compete with billions of other people for one of the few spots at in internet cafe or sharing wifi with every single other person in Brazil, a United Global Sim will make communicating during the world cup infinitely easier. It is also a fantastic option if you are planning to make a more worthwhile trip out of the FIFA World Cup and visit other exotic locations in South America while over there.

Also ensure you acquire your Brazilian visa well in advance, as Australians are required to get a visa for the country prior to entering Brazil. However, the Brazilian Government has put in place special visa arrangements for Australians who hold tickets to the 2014 FIFA World Cup, check out the Embassy of Brazil’s website for more details.

In terms of health and safety, the Australian Government recommends exercising extreme caution when entering the country of Brazil on account of the high levels of serious and violent crime present in the country. It is also recommended that you get vaccines for Yellow Fever before travelling – check with your doctor for what other vaccinations you may require. It is also essential that y

ou get travel insurance for your trip to Brazil and it is highly recommended that you register your travel and contact details to the Australian Government prior to departure.

The simple fact of the matter is that although tickets may not be guaranteed and there are a huge amount of costs and planning involved in making the trip to the 2014 FIFA World Cup, the experience would be a once in a lifetime sporting experience that would provide unparalleled excitement, competitive fervour and sporting spirit.