I Support Women in Sports Awards Upstaged by Topless Models.

Photo: www.heraldsun.com.au

Photo: www.heraldsun.com.au

The fall-out from the Women’s Health magazine’s I Support women in Sport awards hasn’t been confined to social media. The outrage came when the magazine hired three topless models covered in body paint resembling the uniforms of a gymnast, swimmer and netballer.

Lisa Wilkinson, from the Today breakfast show, posted on Twitter, “What was @WomenHealthMag thinking when it dressed topless models in body paint at their Women In Sport awards?”

While former NSW Premier Kristina Keneally, once chief executive of Basketball Australia, declared it “one of the daftest moves ever to promote women in Australian sports.”

Both women seem to feel they have the right to tell Australians how they should enjoy women’s sports – as if there is a right and a wrong way.

Studies have shown that both women and men look at each gender the same way. Men are viewed as a while, women as the sum of their parts. Evolutionary psychologists have said humans have evolved to do this. In evolutionary terms those, for instance, who quickly determined a guy was too big to fight against, and ran away would get to pass on their genes. While those who spent time registering the bits that made up the guy wouldn’t. The reverse is true of women. Identifying the bits that made up a woman would lead both women and men to make an educated guess about the state of her health and her chances of successfully producing children.

So when men and women go to sporting events they are looking at male and female athletes in different ways. Therefore how they look does matter and does contribute to the reasons why men and women watch sport.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.