ANZ Netball Championship Ad Causes a Stir

Play Like a Girl. Image: www.mews.com.au

Controversy has descended upon the ANZ Netball Championships latest ad campaign.

The ‘Play Like A Girl’ campaign features a picture of netballer Sharni Layton with a shiner and bloodshot left eye. Critics argue that the ad draws eerie comparisons with domestic violence pictures – especially the recent ‘Get Your Game Face On’ by Covergirl. This campaign was run specifically to draw attention to the recent spate of high-profile US sportsmen involved in domestic violence against their partners.

Channel Nine journalist and sportswoman Sam Squiers (operator of the blog Sportette) said the ad ‘instantly’ conjured thoughts of a domestic violence campaign.

She says she understood what the executives were trying to achieve, but that they had failed miserably

“I’m constantly campaigning for women’s sports,” said Ms Squiers, “and am the first to say the athletes are tough and their game far from slow or weak.

“I urge those unfamiliar with women’s sports to watch the rugby union and league. The hits are hard, the girls are tough. Yet straight away I have a problem when I see this image. It doesn’t sell women’s sports a tough at all.

“There are other ways of conveying that message,” she continued, “without this confronting image. The game has demonstrated inspiring scenes of toughness, heroism, strength, guts and glory thought out its years.

“A bloodshot, black eye doesn’t. Do you need a black eye to prove the players are tough?”

But not everyone agrees. Liz Ellis responded saying she ‘loved it’

Writing in The Age Newspaper she said, “To draw a line between this image and domestic violence campaign is unfair to both, and suggest sadly that we live in an age when the assumption can be made that when a woman is bruised she is a victim.”

She went on to say, “I don’t think this conversation would have happened if it were a blokes sport.”

CoverGirl Get Your Game Face On. Photo: www.wjla.com

CoverGirl Get Your Game Face On. Photo: www.wjla.com

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